A new look for the wolf

WOLF-Garten stands for high-quality and durable products, mostly “Made in Germany”. This unfortunately was not apparent in the slightly outdated packaging. The time had come for a fundamental change.

KUNDE: Wolf-Garten
LEISTUNG: Concept, Packaging Design

Market research confirmed what was already obvious: The overly flashy imagery and the dominant yellow in the logo made the brand look cheap. With the rebranding and a significant reduction in color in favor of a premium-looking anthracite gray, we deliberately created a counterpoint.

Starting with battery-powered appliances

We used our concept for the first time for the launch of a new range of rechargeable batteries. The revised packaging has a tidier design and offers the products a stage. Only the most important product features can be found on the packaging in the form of short bullet points or icons. The cornered wolf's head serves as an important recognition feature and ensures a uniform and striking brand presence in retail.

... And it clicked

This new packaging was so well received by retailers that all packaging for the extensive range of garden and hand tools was converted to the new design the following year.

WOLF-Garten's new packaging design clearly demonstrates how packaging can help to emphasize the value of products and present brands in the right light.